Sam Conniff Allende

Sam Conniff Allende

‘Be More Pirate’

Sam Conniff Allende is a multi-award winning serial social entrepreneur, and co-founder and former CEO of Livity, Don’t Panic and Live Magazine. Since starting his entrepreneurial career aged 19, Sam has mentored thousands of talented young entrepreneurs and hustlers around the world. He is an advocate of ‘business as unusual’ or corporate responsibility and accountability, and a purpose-driven strategy consultant to brands such as Roald Dahl, Red Bull, Unilever and PlayStation.

His new book Be More Pirate, or How To Take On The World and Win, published by Penguin Random House is a manifesto for each of us to create the sort of Good Trouble the world needs. It’s based on the true and untold strategy and success of the Golden Age of Pirates as agents of change, leadership and social innovation. As unlikely as that sounds.